Hey Meatheads! Happy Holidays! 2010 is right around the corner, and I’m working on a few new features for the site. I’m interested in getting some feedback from you, so shot me an email and let me know what you want to see on the site.
In, what I will call, the greatest viral marketing scheme of 2009, Meata CEO/Director Grilliam Steakspeare, concocted a plan so devious, so creative, so daring, even the sluthiest of the Halo die hards couldn’t see through it. After seeing a trailer for Halo 3 ODST Steakspeare saw “WE ARE ODST” at the end of the video. Curious as to whether or not this was the website address, Grilliam quickly went to the site, only to notice the domain name was available. And just like in the GoDaddy.com commercials, grabbed up the domain faster than that pig in a blanket on Christmas morning!
The plan was simple, direct WEAREODST.COM to MEATAAMERICA.COM in hopes to drive traffic to the site. After about 2 days, the site got over 1,500 hits, from all over the world. It hit blog circuit and was quickly being circulated as a viral marketing campaign by bungie or mircrosoft.
Check out the bungie.net forums to see a small recap of what happened.
So what’s next for Meata’s devious marketing approach. Well, have you heard of PETA? That’s right, we have planted PETA in the hearts and minds of millions of Animal Activists and are doing a reverse viral marketing campaign. It will go down in history as the single most successful viral marketing ever, in the history of reverse viral marketing. Stay Tuned Meatheads!
